Forum Agenda

Plenary Session

  • 07:00 - 08:30

    Registration

  • 08:30 - 08:35

    Opening Remark

    Isabella Hsu, Chairman, Simba Events

  • 08:35 - 08:50

    Address from Conference Chairman

    Veronique Yang , Partner & Managing Director , The Boston Consulting Group

  • 08:50 - 09:50

    Keynote Speech: China’s Economic Transformation and Long-run Growth

    Zhang Jun , Dean of School of Economics,Professor,PhD. Tutor , Fudan University

  • 09:50 - 10:15

    Keynote Speech: TBA

    Zhang Jianqiu , Executive President , Yili Group

  • 10:15 - 11:00

    Chief Talk 1: While the Global Economy Facing Huge Challenges, How Could the Food Industry Maintain High-Volume Growth?

    Panelist
    Aalt Dijkhuizen , President; Former President, , Dutch Topsector Agri & Food;Wageningen University
    Stephen Maher , President , Mondelez China
    Zhou Li , Secretary of the Board, Ph.D , Nongfu Spring
    David Wang , CEO , Mercury Holding Co., Ltd
    Moderator
    Leo Xie , Regional President APAC , DSM Food Specialties

  • 11:00 - 11:30

    Coffee Break and Networking Time

  • 11:30 - 12:00

    Keynote Speech Rethinking Business Operation in DT Age

    Jet Jing , Vice President , Alibaba Group

  • 12:00 - 12:40

    Keynote Speech: An Eye on the Market in the 3rd and the 4th Tier Cities in China

    Stephen Maher , President , Mondelez China

  • 12:40 - 14:30

    Buffet Lunch & CEO Luncheon [Invited Only, Fortune 5&6&7 (2F)]

  • 14:30 - 15:00

    TBA

    Helen Luan , Vice President of Tencent Online Media Group & General Manager of Advertising Account Department , Tencent

  • 15:00 - 15:40

    Keynote Speech: Product Upgrade of Three Squirrels in Consumption Upgrade

    Zhang Liaoyuan , Founder & CEO , Three Squirrels Inc.

  • 15:40 - 16:15

    Never Compromise with Bad Quality - spirit of the craftsman is the only way for "made in China" to rebuild people's trust and help Chinese brands go global

    David Wang , CEO , Mercury Holding Co., Ltd

  • 16:15 - 17:00

    Coffee Break and Networking Time

  • 17:00 - 18:30

    2017 Marking Awards.Food & Beverage Package Design Awards Ceremony

    Moderator
    Sun Lingli , Design and Packaging Director , Mars Chocolate China
    Benton N. Sauer , Vice President, Managing Director/ExecutiveCreative Director , LPK Asia
    Panelist
    Sophia Nadur , Founder&CEO , Ideas 2 Launch Ltd
    Grant Li , Creative Director , L3 Branding
    Peng Chong , Founder , Pesign
    Gene Zhao , Owner & Executive Creative Director , Prompt Design
    Artem Movsesyan , Partner , Neom
    Xavier Cortadellas , Gatorade Senior Director Innovation & Design , PepsiCo
    Kang Weijie , Creative Director , Shenzhen Oracle Creative Design Co., Ltd
    Joan Josep Bertran , Founder and Design Director , JJ Bertran Studio
    Hernan Braberman , Partner & Design Director , Tridimage
    Gene Zhao , R&D Director, Packaging Development Asia Pacific R&D , Coca Cola
    Rene Chen , Partner , JKR Shanghai
    Qi Xinghua , China's First 3D Artist
    Fan Chun , Founder , Hotdesign
    Vladimir Djurovic , CEO , Labbrand
    Christophe PRADERE , CEO & Founder , BETC Design
    David Jaggi , Director Global Strategic Initiative , Wrigley
    Paul Williams , Creative Director , Springetts Brand Design Consultants Limited
    Valerio Nannini , Senior Vice President & Head of Strategies and Performance , Nestle
    Brian McGuinness , Tetra Pak Greater China Cluster VP Marketing & Product Management , Tetra Pak
    Stepan Azaryan , Art Director & Founder , Backbone Branding
    Ximena O'Reilly , Global Head of Visual Identity & Design , Nestle

  • 18:30 - 18:35

    Closed

Product Innovation A

  • 08:55 - 09:00

    Address from the Chairman

    Shushu Li , Project Director of Marking Awards , Simba Events

  • 09:00 - 09:35

    Juice: Bright Market Future but More Things Need to Be Done

    Michael Sun , Co-Founder & Chairman , Shanghai JIAJUN Beverage Co., Ltd

  • 09:35 - 10:20

    Pannel Discussion：The Mystery of NFC

    Panelist
    Michael Sun , Co-Founder & Chairman , Shanghai JIAJUN Beverage Co., Ltd
    Zhou Li , Secretary of the Board, Ph.D , Nongfu Spring
    Moderator
    Isabella Hsu , Chairman , Simba Events

  • 10:20 - 11:00

    Coffee Break

  • 11:00 - 11:45

    Analysing the Emergence of Alternate Water Products Such as Tree and Plants Waters

    Charlie Hoare , Co-founder , TAPPED organic birch water

  • 11:45 - 12:30

    Keynote Speech Strength, stamina & stress relief: Beverage NPD turn to adaptogens and other ancient herbs

    Sophia Nadur , Founder&CEO , Ideas 2 Launch Ltd

  • 12:30 - 14:00

    Buffet Lunch [Buffet restaurant and Yue Xuan Chinese restaurant (1F)] & 360 Marketing Luncheon [Invited Only, JADE room, Yue Xuan, 1st floor.]

  • 14:00 - 14:35

    Showcases: Jiangxiaobai/Jovo - Three Strategies Facing the New Generation

    Road Tao , Chairman&CEO , CHONGQING JIANGXIAOBAI LIQUOR CO.,LTD

  • 14:35 - 15:15

    Various possibilities of lactic acid bacteria fermented beverages:flavor, taste, nutrition and Health

    Susan Jin , Regional product line leader , Dupont Nutrition & Health

  • 15:15 - 15:40

    Coffee Break

  • 15:40 - 16:20

    Keynote Speech Gatorade: Customization Reinvents Future Market

    Xavier Cortadellas , Gatorade Senior Director Innovation & Design , PepsiCo

  • 16:20 - 18:00

    Beverage Tasting:Fresh Air Beverage Innovation Contest Final

    Zhang Jianqiu , Executive President , Yili Group
    Henry Yu , Marketing Services Director , Tetra Pak China（“Fresh Air” Contest Jury）
    Cao Yongmei , Managing Director of the Manufacturing Department , Want Want China（“Fresh Air” Contest Jury）
    Yin Xiaomei , Senior Director Global Innovation Commercialization , Firmenich Aromatics (China) Co. , Ltd（“Fresh Air” Contest Jury） View video View PPT
    Xue Lian , R&D Director , Nongfu Spring（“Fresh Air” Contest Jury）
    Huang Xiaodan , R&D Director , Guangzhou Wanglaoji Pharmaceutical Company Limited（“Fresh Air” Contest Jury）
    Alick Zhou , President of Ipsos China , Ipsos（“Fresh Air” Contest Jury）
    Gautam Seth , Head of Innovation , Nielsen China（“Fresh Air” Contest Jury）
    Yu Hongbo , Head of Food & Beverage Research Institute & Convener of Innovative Commission , UNI-PRESIDENT ENTERPRISE(CHINA)INVESTMENT CO.,LTD（“Fresh Air” Contest Jury）
    Andy Gu , Senior PR Manager of Management Department , Weichuan（“Fresh Air” Contest Jury）
    Sophia Nadur , Founder&CEO , Ideas 2 Launch Ltd

  • 18:00 - 18:05

    Closed

  • 08:25 - 08:30

    Address from the Host

    James Costa , Founder & Managing Director , Sneakz Organic, LLC

  • 08:30 - 09:00

    Keynote Speech：The “Second Bloom” of Pasteurized Milk

    James Costa , Founder & Managing Director , Sneakz Organic, LLC

  • 09:00 - 09:30

    R&D Innovation Management - Leveraging Information Technologies for Competitive Advantages

    Viviana Zuo , Manager of Selerant Asia , Selerant Asia Corporation

  • 09:30 - 10:15

    TBA

    Sun Yingbei , FIS China Application Centre Manager , FS Product Manager for CTS AP , Cargill Asia

  • 10:15 - 10:35

    Coffee Break

  • 10:35 - 12:30

    On-stage Discussion Global Launch of Fermented Milk Testing Reports

    Francisco Colombatti , Head of Project , Molinos Agro (formerly Molinos Río de la Plata)
    Tansey Wang , Marketing Director & New Media Center Deputy Director , Consumer Report
    Yuan Fang , Associate Professor & Doctor (College of Food Science & Nutritional Engineering) , China Agricultural University
    Daniel J. O'Sullivan , Professor of Department of Food Science and Nutrition , University of Minnesota
    Ali Rashidinejad , Research Officer, Massey Institute of Food Science and Technology (MIFST) College of Health , Massey University
    John Birch , Associate Professor in Department of Food Science , University of Otago
    Wan Cuixiang , Associate Professor , Nanchang University

  • 12:30 - 13:30

    Buffet Lunch [Buffet restaurant and Yue Xuan Chinese restaurant (1F)]

  • 13:30 - 14:00

    The Study on Consumer Insights and Trends of High-End Dairy Products

    Lu Yang , Senior Engineer, GM of Technical Center , SANYUAN

  • 14:00 - 14:35

    Innovative Products and Food Safety at Meiji

    Hiroki Shinohara.D.V.M , Head Scientist, the Quality Food Research Laboratories, R&D Division , Meiji Co., Ltd

  • 14:35 - 15:10

    The Dragging Power of Open Innovation to International Fast Growing Dairy Enterprise

    Jin Zhou , Former Global Director of R&D , Chobani

  • 15:10 - 15:55

    Improving Food Safety Through Collaboration and Innovation

    William Watts , Director, Walmart International Corporate Affairs , Walmart

  • 15:55 - 16:10

    Coffee Break

  • 16:10 - 17:00

    Keynote Speech： Ausnutria’s Efforts to Goat IMF

    Yan Weibin , Chairman , Ausnutria Dairy Corporation Ltd

  • 17:00 - 18:00

    Panel Discussion Prospecting the Future of Chinese Infants "Adults" Nutrition Products Under the New Policy

    Yan Weibin , Chairman , Ausnutria Dairy Corporation Ltd
    Jack Zhang , Chief Editor , Food Gnosis Media Group

  • 18:00 - 18:05

    Closed

Product Innovation B

  • 08:55 - 09:00

    Address from the Host

    Grace Lin Xu , CEO , VIVA NUTRITIONAL PRODUCT LLC USA and China

  • 09:00 - 09:50

    Keynote Speech: Global trends and niche markets:How big trends and global health issues play into functional food developments

    Nathan Gray , Senior Editor , NutraIngredients

  • 09:50 - 10:20

    Keynote Speech: “A Game of Thrones” – Foreign VMS Brands in Cross-Border Ecommerce 2.0

    Jason Zhang , Managing Director, Asia Pacific & Great China , Atrium Innovations Inc.

  • 10:20 - 10:50

    Coffee Break

  • 10:50 - 11:20

    Thoughts and Techniques of Producing Functional Foods from Chinese Herbs

    Ye Zuguang , Director, GLP; Chief Researcher , China Academy of Chinese Medical Science

  • 11:20 - 12:00

    Development of Innovative Health Food based on Traditional Chinese Medicine

    Zhou Xiangshan , Vice president , Dong-E E-Jiao Co.,Ltd

  • 12:00 - 14:00

    Buffet Lunch [Buffet restaurant and Yue Xuan Chinese restaurant (1F)] & 360 Marketing Luncheon [Invited Only, JADE room, Yue Xuan, 1st floor.]

  • 14:00 - 14:40

    Peptide in the Awakening Age of Strong Women

    Stephan Hausmanns , Vice President BU Health & Nutrition , Gelita

  • 14:40 - 15:15

    World's Leading Innovative Products: Probiotics and Prebiotics

    Grace Lin Xu , CEO , VIVA NUTRITIONAL PRODUCT LLC USA and China

  • 15:15 - 15:55

    The Concept of Precision Nutrition and Product Technology R&D Innovation

    Zhang Xuguang , Director Science and Technology Center , BY-HEALTH CO.,LIMITED

  • 15:55 - 16:45

    Coffee Break

  • 16:45 - 16:50

    Closed

  • 08:25 - 08:30

    Address from the Host

  • 08:30 - 09:00

    Foodservice Sector: A Catalyst for Innovation

    Marie-Pierre Membrives , Foodservice innovation Consultant , Aden Services/Tastebuds Consulting

  • 09:00 - 09:30

    Keynote Speech: The Intersection of Real Food and Snacking

    Craig Stephen Slavtcheff , Global Vice President, R&D, Global Biscuits & Snacks Division , Campbell Soup Company

  • 09:30 - 10:10

    Keynote Speech: The Sil Lum Tao of Innovation

    James Andrade , Former VP Research Development & Quality , Mondelez International; Adjunct Professor, Griffith University

  • 10:10 - 10:40

    Keynote Speech:How to Capture China Consumer Trend Through Product and Pack Innovation Both for Online and Offline

    Justin Comes , VP R&D , Mars Chocolate China

  • 10:40 - 11:00

    Coffee Break

  • 11:00 - 11:30

    Do Food Tech Startups Have the Recipes for Consumers of Tomorrow

    Joseph Zhou , Investment Partner , Bite x Bites

  • 11:30 - 12:10

    Case Show: How to seek innovation in the traditional food memory

    Richard Gong , Founder , Secret Valley

  • 12:10 - 14:00

    Buffet Lunch [Buffet restaurant and Yue Xuan Chinese restaurant (1F)]

  • 14:00 - 14:40

    Opportunities for F&B Startups - from Venture Capital's View

    Huang Hai , Vice president&Head of Consumer Investment , FreeS VC

  • 14:40 - 16:00

    Bugs Crawling to the Supermarket Shelves - The New World of InsectBased Consumer Packaged Goods (CPG)

    Massimo Reverberi , Founde , Bugsolutely
    Susie Liu , CBO , Pesign

  • 16:00 - 16:30

    Coffee Break

  • 16:30 - 18:00

    Raw Material Substitution Opens Baking to Various Possibilities

    Yuwei Lin , Executive Chef , WITHWHEAT
    Amy Wong , Food & Culture Consultant , ADM

  • 18:00 - 18:05

    Closed

Marketing Innovation

  • 08:55 - 09:00


  • 09:00 - 09:45


    Jason Yu , General Manager in China , Kantar Worldpanel

  • 09:45 - 10:20


    SHANG Huixin , Senior Marketing Director , 360

  • 10:20 - 10:50


  • 10:50 - 12:00


    Javier Sanchez Lamelas , Founder and CEO, Top Line Marketing; Former Vice President Marketing Europe, Coca Cola , Top Line Marketing

  • 12:00 - 14:00


  • 14:00 - 14:35


    Brian C.P Hsieh , Former GM of Fast Food Group , Uni-President

  • 14:35 - 15:10


  • 15:10 - 15:40


  • 15:40 - 16:20


    Jie Xiaofeng , Vice President & Head of E-Commerce, Bestore , Bestore

  • 16:20 - 17:00


    David Zhang , General Manager - Marketing and Ecommerce, Greater China , Wyeth Nutrition

  • 17:00 - 17:30


    Thomas Morisset , Founder & CEO , madeforgoods

  • 17:30 - 17:35


  • 08:55 - 09:00


    Vincent Lee , Columnist , CMO

  • 09:00 - 09:30


    Sure Liu , General Manager , Social Touch KA Division

  • 09:30 - 10:10


  • 10:10 - 10:40


  • 10:40 - 11:15


    Q Chen , GM of Advertising Sales in MIUI of Eastern Region , Beijing Xiaomi Mobile Software Co., Ltd

  • 11:15 - 12:00


    Mariano A. Bosaz , Global Digital Sr Director , Coca Cola

  • 12:00 - 12:30


    Panelist
    Mariano A. Bosaz , Global Digital Sr Director , Coca Cola

  • 12:30 - 14:00


  • 14:00 - 14:40


    Martin Suter , Head of eCommerce of APAC North , Anheuser Busch InBev

  • 14:40 - 15:20


    Tato Jiang , Head of Chilled Beverage in Marketing Department , WeiChuan

  • 15:20 - 16:05


    Chen Shuo , Founder & Direcor , Cinestylo Image

  • 16:05 - 16:20


  • 16:20 - 17:20


    Brandy Klingelpuss , Co-founder, Creative Director , The Robin Collective
    Robin Fegen , Founder, Director , The Robin Collective

  • 17:20 - 17:25


InnoPack

  • 08:55 - 09:00

    Address from the Chairman

    Jessica , FBIF2017 Committee

  • 09:00 - 10:00

    Keynote Speech：Innovation Trends from Carton Package Design Perspective

    Henry Yu , Marketing Services Director , Tetra Pak China（“Fresh Air” Contest Jury）
    Ying WU , Business development director , Tetra Pak

  • 10:00 - 10:35

    Keynote Speech Innovation is SIMPLE, but NOT EASY

    Benton N. Sauer , Vice President, Managing Director/ExecutiveCreative Director , LPK Asia

  • 10:35 - 11:05

    Coffee Break

  • 11:05 - 11:40

    The Secrets of The Color on The Packaging

    Christophe PRADERE , CEO & Founder , BETC Design

  • 11:40 - 12:30

    Coming Across the Originality

    Kang Weijie , Creative Director , Shenzhen Oracle Creative Design Co., Ltd

  • 12:15 - 14:00

    Buffet Lunch [Buffet restaurant and Yue Xuan Chinese restaurant (1F)] & 360 Marketing Luncheon [Invited Only, Yue Xuan, 1st floor.]

  • 14:00 - 15:30

    Studying and Interacting The Food's New Clothes

    Artem Movsesyan , Partner , Neom

  • 15:30 - 16:00

    Coffee Break

  • 16:00 - 16:45

    Bussiness Cases：A view from the Bridge

    Mark Budden , Chairman, AsiaPac Region , Design Bridge

  • 16:45 - 17:20

    Living Package Sells by Itself

    Grant Li , Creative Director , L3 Branding

  • 17:20 - 18:00

    Studying and Interacting: Returning to the Original Nature

    Artem Movsesyan , Partner , Neom

  • 18:00 - 18:05

    Closed

  • 09:00 - 09:15

    Show Case

  • 09:15 - 10:00

    Best Design 01 Nutrilinx : Re-thinking Interactive Food Packaging

    Best Design 01 Nutrilinx : Re-thinking Interactive Food Packaging

  • 10:00 - 10:45

    Best Design 2： The Value of Design

    Rene Chen , Partner , JKR Shanghai

  • 10:45 - 11:15

    Reduction Packaging Design

    Shubin Chen , Corporate Packaging Director, Great China Region , Nestle

  • About Us

    Simba Events was founded in Shanghai in 2013, now we are a media and conference company. We plan and organize the first-class summits in food & beverage industry, and we are dedicated to pushing the industry forward.

© Copyright 2014 Simba. All rights reserved.

Shanghai ICP Registration No. 13046524-1