We must have talked over 100 times about how to be appealing to younger consumers, and today is time to give some serious thoughts on aging. People aged 65 or above account for 13.5% Chinese population in 2020, approaching where Japan was in 1993. With declining newborns, China is perhaps coming into a moderately aged society sooner than expected. Why not shift our sight to the opportunities contained in the "silver hair" market instead of fighting a hard battle in the unproductively competitive young consumer market. The young generation will grow old one day anyway : )

· Is the "silver hair" market not sexy enough?

· What are the opportunities for innovation?

Global food & beverage manufacturers are challenged by higher prices of raw materials, supply chain disruptions, higher labor cost, energy price surges and more stringent environmental regulations. The FAO Food Price Index indicates that global food price hits a 10-year record high. Flexibility and responsiveness in manufacturing and logistics are unprecedently important for brands and manufacturers.