Elisa Hu
Condiment & 3R Food
Brand Director
Shinho Food

Brand director of Shiho LiuYueXian Brand.

Elisa Hu has more than 10 years of marketing experience across the FMCG & retail industry. She used to work with global leading companies such as Danone, Hershey and Yum. She joined Shinho Food in 2019 as brand director of 2 brands-LiuYueXian & XiGuanCu.

Event Introduction
Condiment & 3R Food
 · 12/22 (Day 4)
New Taste That Spice Up New Lives
Battle of Taste
"Reduction-ism" in Health Trend

Recent years see the zero-additive wind blow to condiments.  Many brands expect such "reduction-ism" to be a key step in breaking out from homogeneous competition. But we all know that the core value of condiments stays with taste. How to preserve great flavor in recipe innovations? How should manufacturers gain consumer insights and needs to improve product development in terms of lightweighting of the ingredient list?

Link to agenda