Eric Zhu, famous designer and curator in China, graduated from London University of Arts with a postgraduate degree in Interactive Multimedia in 2003. After graduating and returning to China, he set up INTOX Design & Associates in Shenzhen, focusing on lifestyle experience design and creative studies. INTOX Design & Associates not only provides creative services for many well-known consumer brands but is also skilled in linking art and design with social culture to achieve sustainable brand value.

As a well-known designer and creator in China, Eric has won many international design awards, served as the chairman of the Shenzhen Graphic Design Association and has organized multiple projects in the art and design field.

In recent years, he initiated the establishment of Shenzhen Fringe Art Center, promoting the all-round development of various cultures and arts through art curation and festival operation, establishing an interactive communication platform that continuously releases artistic vitality and creativity.