Lynn Zhang
Marketing Talks
Managing Director
Kantar China

Ms. Lynn is Managing Director of Kantar Insight who is responsible for driving business growth with developing Kantar proprietary solutions.

Senior executive with extensive and in-depth knowledge of APAC region, particular in consumer centric business. Her research experience spans Australia, New Zealand, US and China., also covers a wide range of important industries such as Automotive, Liquor, FMCG, luxury, Finance etc.

Lynn loves exploring the human mind to uncover the magic that makes brands and services relevant and exciting to consumers. Her primary expertise is in translating consumer insight and innovation solutions into business results. Prior to Kantar, she was Vice President for managing Nielsen Qualitative Practice Greater China region and Emerging business.

Event Introduction
Marketing Talks
 · 06/25 (Day 1)
Growth and Beyond Growth
4.2H - Hall E
Users Positioning
Big Reward from Small Market with the Right Scenario

AB InBev links Corona with the dining scenario through limes. Oatly puts oat milk on a fast track by leveraging tea and coffee in China. Wusu and Hope Water builds up the momentum next to hotpots. Alienergy and Bu Shui La compete for sponsorship at ball sports and e-sports games. Clif Bar & Company, an American company for energy foods and drinks, connects with outdoor enthusiasts with the line "Keep Up with Season".

Specific scenarios contain endless opportunities for products and businesses. One may catch a big "fish" with solid work done in small "pools".


Link to agenda