Graduated from Zhejiang University and Erasmus University in the Netherlands. Have 5 years of experience in food and beverage research. Once worked in China Merchants Securities and joined Huachuang securities in 2020. In 2021, he won first place in the best analyst selection of new fortune.
4.2H - Hall D1
In the face of performance growth, channel is undoubtedly a strong correlation variable. In the snack market, each transformation in distribution channels often leads to the rise of new brands, driving changes in the snack industry. Previously, there were Three Squirrels and Be & Cheery, who successfully mastered the "traffic code," and now there's MMHM Group, seizing the bulk purchase opportunities...
Haoxiangni invested in bulk selling in brick-and-mortar stores, Jiashili comprehensively build omni-channel and continuously expands sales networks. In the surging snack market, how can brands make high growth sustainable? Fully embrace the changes in channels should be the key!
4.2H - Hall D1
In the face of performance growth, channel is undoubtedly a strong correlation variable. From offline to online, and then to the omni-channel layout, every change in the channel end has led to changes in the snack food industry. In 2023, China's offline channels accounted for more than 85% of the share of leisure food circulation, in the face of more and more like "going out" of the consumer groups, offline channel is now recovering!
Haoxiangni invested in bulk selling in brick-and-mortar stores, Jiashili comprehensively build omni-channel and continuously expands sales networks.In the surging snack market, how can brands make high growth sustainable? Fully embrace the offline channel or the key!