Sherry Zhao
Drink Talks
Head of Coffee Brand Communication & I&R
Nestlé Zone Greater China

Event Introduction
Drink Talks
 · 06/26 (Day 2)
Wow, Drink It Up!
4.2H - Hall C1
Category Innovation
Nescafé "Recreated" Nescafé: From Brand to Product

From "Tastes Great" to "Remind Every Day", from the iconic coffee bean ICON to the agile little red bird, Nescafé, which holds the largest share of China's retail coffee market, "recreated" itself this year with a new Nescafé: From brand mindset to innovative products, what insights are behind Nescafé's new moves? And what trends will it lead in the Chinese retail coffee market?

Link to agenda