Speakers
Daxin Hao
Pack Talks
Founder & CEO
AllCoconut

Daxin Hao, the founder and CEO of AllCoconut, used to work as journalist, director and producer of CCTV Economic Channel; after that, she started her own business and founded a professional company in exhibition industry, which undertakes economic and cultural activities in Southeast Asia at the ASEAN Expo. She entered F&B industry by chance. In 2020, the fresh coconut water Brand "AllCoconut" was established.

In 2020, "Allcoconut" was established. Rooted in the Eastern coconut culture, Allcoconut is a fresh coconut water brand dedicated to creating an industrial ecosystem for fresh coconuts worldwide. Like a "boatman" leisurely traveling through the East, Allcoconut sails with the water, carrying coconuts, shuttling between cities and nature.


Event Introduction
Pack Talks
 · 06/25 (Day 1)
From Appealing to Branding
4.2H - Hall B1
Zoom-in Session: Win on the "Shelves"
15:00
Session 2 - [Brand-side Practice] Evolution of Brand Packaging Strategies from an Omni-channel Perspective

In the diverse landscape of purchasing channels, characterized by shortened product innovation cycles and an accelerated pace, how do brands adapt their packaging development processes to accommodate these changes? In this session, we will invite brands to share their practical packaging strategies and insightful experiences, highlighting how they navigate and adjust to these evolving dynamics.

Link to agenda