Ava joined IFF (formerly DuPont N&B) in 2020. Prior to this, worked in FMCG and food packaging industries for more than 13 years. Career in Colgate Palmolive, Hershey, Wyeth Nutrition, SIG Combibloc accumulated experience in Market Segment & Strategy, KA, filed sales management and trade marketing, which enables the unique and multi-faceted perception in consumer insight, product strategies and implementation.