Xiuwen Zhao is currently the Brand Director of China Resources Snow Breweries' Chinese Brands Department. She is fully responsible for the development and promotion of the mid- to high-end Snow Brewery brand promotion strategy, including the marketing campaigns of its national classic beer brand Brave the World, the rejuvenated core product superX, the personalized high-end Black Lion white beer and fruit beer, and the ultra-high-end Chinese culture series, and many other classic brands. She is also the person in charge of Snow Beer's innovation platform and meta-universe AI application program, taking the lead in the beer industry to open up a new way of communicating with young people with cutting-edge and pioneering marketing modes such as artificial intelligence.

Before joining CR Beer, Yoven worked for Mengniu Group and a world-class 4A advertising company respectively, with rich experience in product research and media. The practice of all-round marketing and brand management, as well as her personal experience in the circle of GenZ, has become her motivation to explore the communication with consumers in order to practice in the new world.