Speakers
Dr. Xu He
Alcohol Talks (1 Day Only)
Partner & VP
RHIZOME CONSULTANCY

Ph.D. Sociology, Fudan University;

MSc. Management, Wuhan University;

Visiting Fellow, Harvard-Yenching Institute;

Over 12 years of experience in cultural strategy, innovation and branding strategy;

Years of expertise in social changes and generation shits, provide cultural strategy for leading brands, T-mall, Unilever, Adidas, Budweiser, Chanel, etc.


Event Introduction
Alcohol Talks (1 Day Only)
 · 06/25 (Day 1)
Keep Alcohol Engaging
*All the "young people", "youth", and similar expressions mentioned in the agenda refer to consumers of legal drinking age (LDA) according to local laws and regulations.
4.2H - Silk Road Hall
Reconstruction of People, Product & Place
14:00
Generational Insights: Finding Alcohol That Young People Prefer from the Perspective of Cultural Change

From the perspective of the product itself, alcohol might be one of the least innovative categories. In fact, its unchanging nature could be considered a "virtue" of alcohol. However, different generations of consumers have vastly different understandings of alcohol, especially in today's age of information explosion and heightened individuality.

So, where exactly do the opportunities for innovation in the alcohol industry lie? Dr. Xu He from RHIZOME CONSULTANCY will guide us back to the essence of "people" to discover opportunities for innovation within the context of alcohol.

Link to agenda
Alcohol Talks (1 Day Only)
 · 06/25 (Day 1)
Keep Alcohol Engaging
*All the "young people", "youth", and similar expressions mentioned in the agenda refer to consumers of legal drinking age (LDA) according to local laws and regulations.
4.2H - Silk Road Hall
Reconstruction of People, Product & Place
14:50
[Panel Discussion] Reshaping the People-Product-Scene of Alcohol Consumption

1. What scenarios would make contemporary young people want to initiate a drink?

2. In these scenes, what kind of products can be selected?

3. How should alcoholic beverage brands adapt to changes in consumer behavior?

Justin Guan, founder of INS Park, a new landmark in Shanghai's nightlife, and Neil, founder of BLUE DASH, a new drink brand that continues to grow sales by 200% year-on-year in the first half of 2023, Gin Zhang,head of Chinese Baijiu (Sichuan & Guizhou) of TAOBAO & TMALL GROUP with years of experience in industry collaboration and consumer expansion, will share their insights and practices with us.

Link to agenda