Yu Fu
Marketing Talks
Sales Director of Food & Beverage in Marketing Center

Ms. Yu Fu serves as Sales Director of Food & Beverage at the bilibili Marketing Center,mainly responsible for business cooperation and marketing innovation within bilibili for clients in the food and beverage sector. This includes developing content strategies, planning resource allocation, and integrating the ecosystem effectively.

Prior to joining bilibili, Ms. Yu Fu held positions at Tencent and Kuaishou, where she gained extensive experience and insights into the dynamics of both long and short video formats and platform engagement strategies. Additionally, she has led and planned numerous classic brand marketing campaigns. With a well-established methodology for focusing on communication and marketing at different stages of a food and beverage brand's lifecycle, she is well-equipped to facilitate the mutual growth of brands and the platform.

Event Introduction
Marketing Talks
 · 06/25 (Day 1)
Growth and Beyond Growth
4.2H - Hall E
Users Positioning
Harnessing the New Youth "Food" Power: How to Influence Consumer Mindset with Hidden Gem Content on bilibili?

"One in every two young Chinese is a bilibili user." Now, bilibili's daily active users have surpassed 100 million, with young people unleashing strong consumer power, providing brands with significant growth. So, what signature strategies does bilibili have to help brands better connect with consumers?

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