Chad co-founded NewTree Fruit Company, LP, in 2013 to develop and deliver the first 100% De-SugaredTM Fruit Juice in the North American market. Chad extended his experience in management, food processing, and ingredient knowledge to build and grow the NewTree Fruit Company 100% De-SugaredTM Fruit Juice brand. In addition, Chad has further developed the method to include whole fruits and vegetables, and applications such as freeze-drying. Patents for the De-SugaringTM process have since been awarded in the United States, Canada, Europe, Hong Kong, China and Japan, India and are pending in mainland China and Turkey.
Through his 30-plus years in the food industry, Chad has traveled extensively across Europe and North America. He is also the Owner and President of Momentum Three, founded in 2006, consulting the meat and food industry. He is an expert in thermal processing and operational efficiencies, as well as developing best practices for clients to increase profitability and product differentiation. Chad received a Bachelor of Science degree in Animal Science from Iowa State University in Ames, Iowa. Chad and his wife reside in Wisconsin and enjoy collecting and drinking wine and attending Green Bay Packers games.
4.2H - Hall D2
The reduced sugar or zero sugar trend appears to be unstoppable in the beverage market, but fruit juice has been an unsolved problem until recently. Different from other categories, fruit juice inherently contains fructose, sucrose, and glucose for which regular actions like using less sugar or dilution isn’t optimal. NTFC has successfully pioneered a sugar a technology that removes 100% of the natural sugars from fruit juice concentrate while preserving the nutrition. When dilution is not the only way to reduce sugar, will this method create possibilities in other categories?