Mr. Jason YU specializes in consumer panel research with over 20 years substantial experiences in serving both manufacturers and retailers in Asia and Europe. He started his current role as General Manager of Kantar Worldpanel in Jan 2008. He is responsible for overall commercial and operation in mainland China and Taiwan, China, focusing on strategic development of the service and client satisfaction. Mr. Yu also sits on the Worldpanel Asia regional board. He joined TNS in 2002, and was responsible for key client development in China, UK and Asia region.
4.2H - Hall C1
Products are just the results. The first step of innovation starts with insights into new consumer segments, new scenarios, and new channels.
4.2H - Hall C1
With the rise in commodity costs and the influx of e-commerce into the production end, a large number of OEM factories are stepping into the spotlight, facilitating the process of brand consumerization through channel borrowing. However, research and development are not simply about replacing big brands, and marketing is by no means equivalent to platform promotion. Supply chain brands lacking in R&D innovation and brand marketing capabilities will struggle to survive in the long term relying solely on "production" as their lifeline.
Keyang - the leader in cereal drinks. The growth rate in 2023 will exceed 150%, and it has been certified by Sullivan as the pioneer of the red bean and barley water category and the market leader in category sales! Zhonghe Food, a subsidiary of Keyang, has nearly 30 years of experience in red bean processing, and its annual filling production capacity is as high as 10W+ tons! From red bean processing to red bean barley water, how can Yang C-end successfully transform?
4.2H - Hall A1
Welcome to on-site coffee tasting! We are afraid that at this session only milk coffee is offered. Have a cup of coffee and experience the long-lasting aftertaste brought by the more integrated milk, then in this aroma, chat with our speakers about the culture behind this cup of coffee.