Norma Chu
Founder & CEO

Born and raised in Hong Kong, Norma Chu turned her passion for cooking into business. After a successful banking career, she started DayDayCook in 2012 and brought it to Shanghai, China, in 2015. In November 2023, Norma led DayDayCook to a successful public listing on the New York Stock Exchange.

The initial purpose behind Norma's establishment of DayDayCook was to inspire people to love cooking, thereby conveying Asian culinary culture. DayDayCook has evolved from being one of China's top food media platforms to a hub for Asian food brands, implementing a multi-brand strategy to cater to a broader global consumer base. The goal is to bring Asian cuisine to the dining tables of families worldwide, offering convenient and high-quality food choices to the masses.

Norma is the cofounder of FoundersHK and the founder of Good Food Movement, a charity organization providing genuine inspiration about healthy food source. She is also a board member of YPO North Asia Regional, Board Member of Hong Kong Shanghai Youth Association, as well as Standing Director of Shanghai and Hong Kong Federation.

Norma was the Head of Research of HSBC Private Bank from 2010-2012. She received her Bachelor of Arts degree in the University of Washington.

Event Introduction
Condiment & 3R Food
 · 06/26 (Day 2)
New Taste That Spice Up New Lives
4.2H -Hall C2
The Next Decade of 3R Food
The Reverse Race - The Rise of Overseas Asian Flavor

"I'm eating white people food, and my foreign colleagues are eating fried rice." While this punchline goes viral, we also realize that - on the other side of the world - Asian cuisine is favored by an increasing number of overseas consumers. Combining R&D techniques of Chinese cuisine and domestic supply chain advantages with overseas market opportunities, will it work for Chinese 3R food brands to make waves overseas instead of domestically?

Link to agenda