Fumi Sasada
Pack Talks
President & CEO
Bravis International

1952 Born in Tokushima Japan

1968 Attended high school and university in Los Angeles, USA. After graduating from the Art Center College of Design, Pasadena as a graphic and packaging major in 1975

1978 Joined the San Francisco HQ of Landor Associates

1983 Returned to Japan as creative director of Landor Tokyo office in 1983 and was responsible for major corporate identity projects including Meiji, Kirin, JAL, Tokyo Gas, NEC and the Nagano Olympics.

1992 Appointed Japan representative and deputy president of Landor Associates, Tokyo

1996 Established Bravis International (the name is a fusion of the words 'brand' and 'visual') in June

2000 Member of European Brand & Packaging Design Association

2006 President of the Japan Package Design Association (JPDA)]

2007 PENTAWARDS: Jury member representing Japan

2009 Red Dot Awards: Jury of package design category

2010 Chair of the jury of Asia Student Package Design Competition (ASPaC)

2011 CIKTMUPS: All About Package Design Goes on Sale

2014 Rebranding story stomach rise from the abyss: Goes on Sale

2015 Member of 2020 Tokyo Olympics and Paralympics Emblems Committee

2016 President of the ASPaC Association

Event Introduction
Pack Talks
 · 06/26 (Day 2)
From Appealing to Branding
4.2H - Hall B1
Design for Promising Categories – Navigate the Healthcare Blue Ocean
Mastermind behind the 0.2-Second Design Power: Unveiling the Secrets of Functional Food Packaging in Japan

Fumi Sasada boasts nearly 50 years of design experience. At the age of 40, he served as the representative of Landor Associates in Japan; At 44, he founded Bravis (the name is a combination of Brand and Visual). At 54, he became the then President of the Japan Package Design Association; At 59, he published "CIKTMUPS: All About Package Design Goes on Sale". He has served various well-known brands, including Meiji, Kagome, Asahi, and Calbee. In this session, he will share insights into the packaging and market trends of health and functional food and beverages in Japan.

Link to agenda