Kun is the co-founder and CEO of Pricklee, a light and refreshing cactus water brand that exists to make people happier and healthier, naturally! No funky ingredients or artificial stuff — just real cactus goodness for your taste buds and well-being!
As a CPG founder and previous pharmacist, Kun is dedicated to championing food as an alternative form of medicine. His zeal extends to advocating for products that not only enhance individual health and wellness but also contribute positively to the environment.
4.2H - Hall C1
At FBIF2017, we attempted to discuss the performance and potential of cactus in the beverage category. Six years later, the latest data shows that from 2018 to 2022, the compound annual growth rate of cactus-flavored beverages launched in North America and the UK was 56.51%.
Nevertheless, due to the uniqueness of the ingredient, there is still a lack of awareness about the category of cactus beverages.
Pricklee, a cactus beverage brand from the United States, promotes its product with the slogan "No Coco," challenging coconut water, highlighting the health benefits and efficient hydration properties of cactus beverages just like coconut water. Through social media marketing, it has established a quirky and fun brand image and has achieved year-on-year doubling of success since its official launch in 2021.