Kun Yang
Co-Founder & CEO

Kun is the co-founder and CEO of Pricklee, a light and refreshing cactus water brand that exists to make people happier and healthier, naturally! No funky ingredients or artificial stuff — just real cactus goodness for your taste buds and well-being!

As a CPG founder and previous pharmacist, Kun is dedicated to championing food as an alternative form of medicine. His zeal extends to advocating for products that not only enhance individual health and wellness but also contribute positively to the environment.

Event Introduction
Drink Talks
 · 06/25 (Day 1)
Wow, Drink It Up!
4.2H - Hall C1
Flavors Level Up
How Did Cactus Become a Trending Flavor?

We looked into the performance and potential of cactus in drinks back at FBIF2017. Six years past, cactus-based drinks in North America and the United Kingdom registered 56.51% CAGR from 2018 to 2022. Cactus with orange, cactus with fig, cactus with mojito, cactus with margarita ... We are still a bit puzzled how cactus, average in aroma, color, flavor, and appearance compared with many other fruits and herbs, stand out and turn into a trending ingredient?

Link to agenda