Mr. Guo Guangyu is currently a director of Three Squirrels and the general manager of short-video e-commerce. He is fully in charge of the new business of short videos and live-streaming e-commerce, and leads the business to achieve a substantial growth. As one of the founding members of Squirrel, he has witnessed the rise of China's Internet e-commerce and has successively held positions such as the chief brand officer of Squirrel and the general manager of the store business department; he has promoted the implementation of the brand IP strategy of Three Squirrels, the implementation of the store network strategy, and made Three Squirrels a highly well-known business animation IP among young people. Squirrel landed on the A-share market in 2019; Mr. Guo Guangyu has more than 10 years of experience in Internet brand marketing and online and offline omni-channel sales.
4.2H - Hall A2
Douyin e-commerce GMV grew over 80% compared to last year, and Douyin Mall GMV surged by 277% year on year. In the face of this "traffic is king" war, how do Three Squirrels implement the strategy of "product and sales integration" and "one product, one supply chain"? How to use sales to push back the supply chain optimization, and successfully create a number of single products with sales of tens of millions? And how did they work with thousands of live streamers to achieve a massive 500% growth in Douyin in just six months and become the No.1 in the snack category?