Charles Chan
Condiment & 3R Food
Head of UU-C
Ipsos in China

Charles is the Chief Sector Growth Officer of Food Industries from Ipsos, responsible for developing research plans and business insight solutions for customers in the food sector from a holistic perspective. Since 2020, Charles has been in charge of Ipsos New Insights (UU-C), which is committed to serving Chinese brands and establishing a lightweight consulting model more in line with Chinese culture and the market by selectively learning from the development path of international brands. With more than 20 years of experience in the industry, he has rich experience in market consulting projects and has his own in-depth insight into the development trends of the Chinese market and emerging industries. He is good at integrating data and insights from multiple parties and providing targeted and actionable business guidance based on the actual needs and development stage of customers.

Event Introduction
Condiment & 3R Food
 · 06/26 (Day 2)
New Taste That Spice Up New Lives
4.2H -Hall C2
The Next Decade of 3R Food
[Panel Discussion] Icebreaking—To Solve the Trust Crisis of 3R Food

A survey on Chinese consumers' trust in the safety of 3R food in 2023 reveals that only 22.18% of the respondents have very high trust. The "campus scandal" of 3R food in September brought 3R food again under scrutiny. Not fresh? Not safe? It has dawned on people that consumers' perception has not changed despite that 3R food has evolved for many years. Make yourself heard! How should we cope with the notorious reputation?

Link to agenda