24 years of experience in data analysis, user insight and marketing management, with diversified cross-border experience and vision. He used to teach econometrics and applied statistics in universities, and has many years of front-line customer service experience in the world's leading market research company, Internet media advertising and business operation management experience, and consumer insight company start-up experience.
In addition to his rich research and business operation experience, Richard also has rich digital and productization capabilities. He has led a team to develop agile research systems for several large clients; In cooperation with a number of Internet giants, we have developed a number of original insight tools for combining large and small data.
At present, while leading the team at Ipsos to serve a number of leading global and Chinese enterprises, Richard is responsible for the implementation of Ipsos' AI application, and continues to carry out insight innovation based on artificial intelligence technology for Ipsos and customers, so as to understand consumers with insight and drive customer business growth.
4.2H - Hall B2
Year 2021 saw lemon prevail tea drinks. At certain points of time lemon-based drinks fueled 400% growth by sold units and revenue. Lemon Republic, Ningji Tea, LINLEE ... challenger start-ups swiftly seized the opportunity and rode the waves of consumers craving for a new category. With some giants joining the game—Coca-Cola, Nongfu Spring, Xiang Piao Piao—the "second growth curve" is taking shape.
Grabbing a trend is grabbing an opportunity of building a new business. What is the next big thing? What could be the next "lemon" for the food and beverages sector?