Xi Li
Condiment & 3R Food
Co-founder & Product Head
Lao Fan Gu

With 15 years of experience as a dot-com product manager, I've climbed from an initial product manager to the product VP of a new three-board listed company. I have always committed to building high-user experience products, constantly pursuing innovation and excellence.

Lao Fan Gu officially released the video in February 2019. It's the first video channel of a celebrity chef; now, it has 14 million fans, and the social media platform has accumulated 30 million. Our mission is to "revitalize Chinese flavors and spread Chinese stories."

New consumer goods "Apprentice": I am crossing over from dot-com product manager to the food industry, still out of the stage of continuous learning. I constantly strive to make products that satisfy users' needs by combining my experience in dot-com, data, and marketing with food.

Event Introduction
Condiment & 3R Food
 · 06/26 (Day 2)
New Taste That Spice Up New Lives
4.2H -Hall C2
The Next Decade of 3R Food
[Panel Discussion] Inspirations from Different Approaches: The Clash between Masters' Recipes and Homemade Dishes

One approach is to turn culinary masters' recipes into the 3R format, and the other is to seek inspirations from everyday cooking at households. Each has its pros and cons. What are the similarities and differences in R&D, supply chain, channels, and marketing? Let's take a deep dive.

Link to agenda