Kai Kang
Drink Talks
CEO of Cosfo
CTO of XianMu Technology

Graduated from Zhejiang University. Developed and managed commercial products in Baidu and Alibaba, and has been responsible for a number of businesses with revenues of ¥1bn. Now in charge of R&D and supply chain management in Summer Farm.

Event Introduction
Drink Talks
 · 06/25 (Day 1)
Wow, Drink It Up!
4.2H - Hall C1
Trends and Strategies
In 2023, the pace of consumption recovery continued, but as Heraclitus said, "No man ever steps in the same river twice," implying that we are increasingly realizing that consumption recovery is not simply about "returning to the past"; a new era of consumption has dawned. Amidst this subtle transformation, beverages have delivered remarkable performances, showing notable growth across various subcategories of the food and beverage industry. The current high growth signifies fiercer competition—demanding more forward-thinking breakthrough strategies, superior products, faster pace of innovation, and more refined channel strategies. The FBIF2024 Drink Talks will share insights into the future trends of beverage innovation from perspectives such as product innovation, brand enhancement, and channel evolution.
[Panel Discussion] As Dining Channels Differentiate And Upgrade, How Can Beverage Brands Seize The Initiative?

Restaurant chains grew from 12% in 2018 to 19% in 2022, according to Meituan. The highest growth in chain expansion, 45% year on year, is seen in the 5,000-10,000-store band.

Starting from traditional catering channels, Hope Water achieved sales exceeding 500 million yuan within 4 years and is expanding into more dining scenes. XianMu Technology occupies 20% of the catering supply chain market, focusing on emerging leisure dining scenes and building a bridge between leisure dining enterprises and beverage brands.

Facing the continuous differentiation and upgrading of catering channels, Hope Water and XianMu Technology will interpret new opportunities for beverage brands from different perspectives.

Link to agenda