There is a RMB 2 trillion market behind the busy morning hours and 60% spending in the hustle and bustle of evening hours. For a long time, this morning and night markets has not been paid due attention. In recent couple of years, catering brands have increased their presence in morning and late-night eateries. Is the morning-night economy booming? What characterizes consumers' behaviors and preferences? What are the new opportunities contained in condiments and 3R foods?