Speakers
Serena Shao
China Baking Region Marketing Manager
Novonesis

Serena Shao graduated from Jiangnan University with a major in Food Science and Industry, and holds a master's degree in Communication from Peking University. After graduation, she joined the Nestle, where she specialized in consumer sensory research and contributed to the development of over 50 new products. Currently, she works as the Marketing Manager for the baking industry at Novonesis, where she is responsible for implementing effective marketing strategies and driving product sales.

Serena Shao is well-versed in the latest trends in the baking market, adept at overcoming challenges, and excels in building strong partnerships. Her passion for the baking industry drives her to expand the reach of Novonesis Baking portfolios, bringing to customers top-quality baking biosolutions and services.