Serena Shao
Snack & Baking
China Baking Region Marketing Manager

Serena Shao graduated from Jiangnan University with a major in Food Science and Industry, and holds a master's degree in Communication from Peking University. After graduation, she joined the Nestle, where she specialized in consumer sensory research and contributed to the development of over 50 new products. Currently, she works as the Marketing Manager for the baking industry at Novonesis, where she is responsible for implementing effective marketing strategies and driving product sales.

Serena Shao is well-versed in the latest trends in the baking market, adept at overcoming challenges, and excels in building strong partnerships. Her passion for the baking industry drives her to expand the reach of Novonesis Baking portfolios, bringing to customers top-quality baking biosolutions and services.

Event Introduction
Snack & Baking
 · 06/26 (Day 2)
Make Snack Delicious And Fun
4.2H - Hall D1
New Opportunities in Baking
Unlocking Fresh Baking Opportunities: How to Attract Consumers Who Prioritize Self-Indulgence?

Data shows that over 87% of consumers are choosing products based on ingredient lists, yet the lengthy ingredient lists in baking products often make them "difficult to understand and hesitant to eat." How can the challenge of ensuring that clean label foods are also delicious be overcome?

Biological solutions from nature can reduce the addition of emulsifiers during the baking process while maintaining excellent taste. In short: clean and delicious! Let's explore with Novonesis how biological enzymes can "activate" the clean label baking market, making it clear for consumers and ensuring they can eat with peace of mind.

Link to agenda