Timothy He
Drink Talks
Asia Beverage

Timothy, Wenfeng He currently resides in Guangzhou and Hong Kong. He has focused on Brand Marketing and Corporate Operation for nearly 30 years with view of full industry chain. Now he is working as CEO and Deputy Chairman in Guangzhou Asia Food Technology Co., LTD., leads comprehensive renewal of Asia Brand beverage. The newly launched product gained Marketing Gold Award in the field of Customer Experience in 6th TMA (Top Mobile Awards) 2019, while himself rewarded by “Bo’ao Elite of Confucian businessman” in 2019 Bo’ao Forum.

He has gained profound knowledge on the Chinese market during his tenure as one of senior management in several Top 500 global companies such as Pepsi Beverage, Kimberly-Clark and Gillette, during which he led different large-scale teams to achieve memorable objectives including: extending to new markets and making major breakthroughs on market share. Over his professional career, He has also had experiences as CEO for a foreign-invested large start-up company in the field of new media to C E-commerce, and was the headman leading a launch plan that includes new plant building for a premium Maotai-flavor liquor brand. Before this, he has had a successful time in the fashion watch industry, building one brand into a market leader in China. He is familiar with the whole process of consumer products and brands from 0 to 1 and from 1 to 100. 

Event Introduction
Drink Talks
 · 06/26 (Day 2)
Wow, Drink It Up!
4.2H - Hall C1
Category Innovation
[Panel Discussion] Achieving Significant Growth Without Relying on Major Products

Asia Sarsae has an annual sales volume exceeding 200 million bottles, originating from Fujian and eventually listed in Singapore by Yeo Hiap Seng. Guhe sour plum soup can sell tens of thousands of cups a day... More and more local specialty beverages are gradually being accepted by the public. In the current era of "small is beautiful" that is approaching, how can local flavored beverages, which no longer blindly pursue "flagship products", become more and more "beautiful"?

Link to agenda