Lili Wang is the CEO of Yijian Communications.
CEIBS/Peking University CEO Program Guest Lecture
European Chamber Marketing & Comms Committee former Chair
Former PRCC Chair of AICM (Association of International Chemical Manufactory)
Advisor of CCTV-National Brand Plan (CCTV国家品牌计划)
CMO of GE Consumer &Industrial Asia, 1B$ business in 14 countries
CMO and Corp Communications head of of Bestbuy Asia
DSM China Branding, PR, Corp Communications Leader
Consultant of Deloitte (Chicago) on globalization strategies
On-screen reporter/producer of CCTV-1焦点访谈, received “China News Award”
Host/Keynote speaker record:
- Host lady of Shanghai International Ads Festival (2018, 2020)
- Host Lady & Guest Speaker of CPCIC (the most influential chemical forum)
- Guest speaker of China International Ads Festival
- Chair and host lady of Asia Pacific Digital Marketing Forum
Education: MS of IMC, Northwestern University (Chicago)
4.2H - Hall E
Social media age, potential crisis is everywhere, especially in the food industry! Facing issues such as food safety, product recalls, environmental concerns, and fraud, turning "crisis" into "opportunity" becomes a core challenge for businesses.
Even when a business operates smoothly, the moment a crisis strikes, a comprehensive crisis management plan becomes a "must-have" to safeguard the company's reputation.
Effective crisis management can enhance trust, as demonstrated by Starbucks and Haidilao; on the other hand, inaction or incorrect actions may lead to loss of trust and even a decrease in market share.
So:
- How to carry out systematic and professional crisis communications plan before, during, and after a crisis to eliminate risks at the "pre-disease" stage;
- How to timely issue warnings during sudden negative public opinion, develop emergency response plans, and execute precise tactics and communication strategies.