Currently responsible for Jiashili brand strategy, e-commerce, new retail and other business lines. He has more than 23 years of experience in group overall marketing, brand development and e-commerce management, and has rich practical experience in the food industry.
Has promoted the practice of omnichannel strategy of good product stores: from e-commerce strategy to organizational structure planning, category breakthrough, e-commerce logistics layout and technology platform selection, business indicators improvement and other aspects of the promotion and reform, to provide pre-expansion capacity for business growth.
As a well-known figure in the industry, he has participated in many food industry seminars and accurately grasped the local consumer demand. At present, he is an expert member of the Internet Society of China, an executive director of the China Brand Managers Association, and a director of several marketing academic journals.
4.2H - Hall D1
In the face of performance growth, channel is undoubtedly a strong correlation variable. From offline to online, and then to the omni-channel layout, every change in the channel end has led to changes in the snack food industry. In 2023, China's offline channels accounted for more than 85% of the share of leisure food circulation, in the face of more and more like "going out" of the consumer groups, offline channel is now recovering!
Haoxiangni invested in bulk selling in brick-and-mortar stores, Jiashili comprehensively build omni-channel and continuously expands sales networks.In the surging snack market, how can brands make high growth sustainable? Fully embrace the offline channel or the key!