Somchana Kangwarnjit
Pack Talks
Owner & Executive Creative Director
Prompt Design

Somchana Kangwarnjit graduated from King Mongkut's Institute of Technology Ladkrabang with a degree in industrial design. In 2009, he founded Prompt Design, helping his clients to build brands and businesses by delivering new experiences in strategies and design executions. Prompt Design’s have 300 clients include Nestle, Pepsico, Tyson, Dole, Meiji, F&N  etc., and he has won more than 200 international design awards.

He is regularly invited to be a committee or jury member for international design competitions (Core77 Design Award USA, Good Design Japan, Pentawards, A'Design Award Italy, Marking Award China, World Corrugated Awards China, RTF Awards India, Basteha Iran, Muse Design Awards USA etc.) and often serves as a guest columnist, guest celebrity designer and professor for many publishers and top universities. Somchana previously held the position of president of Thai Package Design Association (ThaiPDA).

Event Introduction
Pack Talks
 · 06/25 (Day 1)
From Appealing to Branding
4.2H - Hall B1
Brand Internationalization and Global Design Strategy
[Hard-hitting Insights] What Are the Small Packaging Design Details That Can Double Your Efficiency When Entering the Thai Market?

Founding Prompt Design, the Thai design studio that has garnered over 200 international design awards within just 17 years, and making it the most decorated in Thailand. Renowned Thai designer Somchana Kangwarnjit, who has served over 300 clients including Nestlé, Tyson, Dole, and Meiji, will share invaluable insights on food and beverage brand expansion into the Southeast Asian market!

Topics to be covered include, but are not limited to:

- Should designs adapt to local customs or maintain their "original flavor"?

- What restrictions does the Thai market impose on packaging design?

- What regulatory considerations should be observed in packaging copywriting?

Join us for a wealth of knowledge on these and more topics!

Link to agenda