Helina Wang
Function & Ingredient
Regional Strategic Marketing Manager, Asia Pacific
IFF Health

Responsible for the marketing strategy and industry trend insights for IFF Health in Asia Pacific, focusing on dietary supplements such as probiotics and big health nutrition.

She specialises in strategic mindset, prospective trend analysis, and consumer demand insights. She has 15 years of B2B marketing experience in the functional ingredients, packaged foods, and foodservice industries.

Event Introduction
Function & Ingredient
 · 06/25 (Day 1)
Explore The Next Star Ingredient
4.2H - Hall D2
Brain Performance Max
Focusing on Brain Health, What Surprises Does Pioneer Ingredients Bring to the Table?

With Artificial Intelligence advancing at a rapid pace, how does the human brain match up? Smart eaters are leading the new trend of dietary brain health! It has been scientifically proven that probiotics can regulate emotional stress through the gut-brain axis, plus mystery brain nutrients can also boost focus, memory and more. In addition to probiotics, what other specific ingredients can help? 

Link to agenda