Speakers
Chloe Templeman
Pack Talks
Executive Creative Director
Pearlfisher

Event Introduction
Pack Talks
 · 06/26 (Day 2)
From Appealing to Branding
4.2H - Hall B1
From Packaging to Branding, from Experience to Trust
09:30
Only Genuineness Connects: How to Shape Authentic Experiences?

Over her 16-year career in design, the red-haired dynamo, Chloe Templeman, has rapidly gained widespread influence within the industry through her dedication and sincerity. Her exceptional collaborations with high-profile clients such as Fortnum & Mason, Diageo, Unilever, Callaly, and Sacha Lichine have resulted in numerous internationally acclaimed design works. Chloe is also committed to giving back to the community, actively mentoring the next generation as a tutor for D&AD SHIFT and co-chairing the Pentawards.

In our current era of "collapsing" digital conventions, the pursuit of authenticity represents a fundamental human instinct. In her presentation, Chloe will discuss how brands can create authentic experiences that resonate deeply with contemporary audiences. Through a series of case studies, she will reveal strategies for forging impactful, genuine interactions in an increasingly homogenized digital landscape.

Link to agenda