Since 2016, Ms. Wei Zhou has been the General Manager of Suzhou Garden Bakery Co., Ltd., a subsidiary of APIEL Group. She oversees the brand's comprehensive development across Suzhou’s major markets and nationally, managing over 70 brick-and-mortar stores and spearheading expansion on e-commerce platforms and distribution channels. Her responsibilities encompass the entire operational chain from research and development to retail. Beginning in 2018, Ms. Zhou has brought in professional teams from Japan and Taiwan, China for technical guidance and learning. She continues to drive innovation, particularly with the ongoing development and enhancement of the popular cheese bread series, positioning the company as a market leader in this segment and significantly boosting its revenue.
4.2H - Hall D1
In China's baking market, offline presence still reigns supreme. However, since 2020, there has been a notable increase in brands "transitioning" to online channels. Faced with the blue ocean of online channels, how do baking brands seize opportunities and successfully transform?
Garden Bakery managed to increase its online revenue share from 0% to 30% within 3 years, expanding its business nationwide with its signature products. Starting from mooncakes in 2006, Garden Bakery has now made its cheese buns widely known. How did Garden Bakery achieve this success? Let's step into the secret "garden" of this baking brand and find out.