Speakers
Tiemin Ma
Startup Talks
Brand Founder of YIKEDA
Chairman of Triumph Haofeng Agricultural Group

Tiemin Ma, Chairman of Triumph Haofeng Agricultural Group Co., Ltd., founder of the YIKEDA brand, currently serves as the Vice Chairman of the All-China Youth Federation, Vice President of the China Association of Young Rural Entrepreneurial Leaders, Vice Chairman of the National Modern Facility Agriculture Construction Promotion Alliance, and the representative of the 14th Shandong Provincial People's Congress.

With a forward-thinking approach to modern agriculture, Tiemin Ma focuses on the construction of smart agriculture and high-quality brand operations. Presently, his Triumph Haofeng Agricultural Group has built and operates over 3,000 mu of smart glass greenhouses, making it a leading national service provider in smart glass greenhouse design, construction, and operation, standing at the forefront of the industry. Additionally, the YIKEDA high-end fruit tomato brand he founded reached the top of the e-commerce tomato category within less than a year, achieving a repurchase rate of over 40%. The GREER® fruit and vegetable brand he founded has sales covering the entire country and exports to more than 20 countries and regions, partnering with several Fortune 500 companies in China.


Event Introduction
Startup Talks
 · 06/25 (Day 1)
Start Up, Stand Out
4.2H - Hall B2
Rhythm of Starting
11:05
One year of "Double Tops", Yikeda™ redefines the tomato category!

Man proposes, God disposes. Finding the product that is "meant" to rock is the first step of creating "the next big thing." 

Founded less than two years,  Yikeda™ has become the TOP1 in the tomato category on Tmall with 40+% repurchase rate and 60+% market share for cherry tomatoes. Relying on intelligent agricultural production system and the establishment of stringent fruit grading standards, Yikeda™ has successfully branded tomato products and redefined the category.

Link to agenda