Robin Fegen
Snack & Baking
Founder & Director
The Robin Collective

For well over a decade, Robin has run The Robin Collective, an creative agency based in the UK, specialising in promoting prestigious brands, (Google, Coca-Cola, Starbucks etc) and creating content that makes headlines, globally. He brings his passion for science and storytelling (he is also a television writer) to a diverse team who together are leaders in the field of experimental food, product development and immersive events.

With extensive expertise in food science, multi-sensory creative design and consumer understanding, they cooked for astronauts, made tiny takeaways for Disney’s Ant Man and hosted the UK’s only experimental food market for Regent Street (complete with glow-in-the-dark baos).

Event Introduction
Snack & Baking
 · 06/26 (Day 2)
Make Snack Delicious And Fun
4.2H - Hall D1
Think Bold and Different
[Outdoor Exploration] Edible Creations and Endless Inspiration

What?! Young people are running away from home? Statistics show that the demand for snacks in outdoor activities, as one snacking scenarios, grew dramatically by 48.3%. Outdoor activities, like travelling, camping, and markets, are extremely appealing to young people and provide an excellent opportunity for snacks penetrating new scenarios. This time, brands shall go wherever consumers go.

Reminder: no time for camping due to this event? No worries! We will set up tents indoor and experience with you the ceiling-free romance. Make you seize every fleeting inspiration!


Link to agenda