Andrew Zhou
Marketing Talks
Glory Strategy

Co-Founder of Glory Strategy, Brand Strategy Expert. Andrew is a seasoned expert in strategic positioning consulting and brand marketing, with 15 years of dedicated experience in the field. He has extensive hands-on experience in brand marketing for Fortune 500 companies and has successfully facilitated strategic transformations for billion-dollar brands such as Bosideng. Additionally, he has guided emerging enterprises like Yellow Swan from inception to becoming category leaders.

Representative Cases in Strategic Consulting: Bosideng, Yellow Swan, Guvet Down Jackets.

Event Introduction
Marketing Talks
 · 06/25 (Day 1)
Growth and Beyond Growth
4.2H - Hall E
Users Positioning
Decoding the Secrets to Becoming No.1 in Category: Insights from Haohuanluo & Yellow Swan

As the leading brand of authentic Liuzhou Luosifen, Haohuanluo has continuously driven the popularity of Luosifen through relentless product innovation and cross-industry marketing. This has secured its position as the "center stage" in the instant food sector, maintaining the global top sales of Luosifen for six consecutive years.

Yellow Swan pioneered the new category of "edible raw eggs" from scratch. By redefining the category and creating a systematic growth loop, they achieved a sixfold growth in two years, with annual revenue surpassing 1.8 billion yuan. Yellow Swan has successfully tackled the branding challenges in the 300 billion yuan egg market.

Link to agenda