Min Fang
Plenary Session (Day 3)
Mr Fang’s Store

Min Fang, CEO of Mr Fang’s Store, was born in 1982 and hails from Fujian. In July 2006, he graduated with a degree in Software Engineering from the University of Hertfordshire. After returning to China, he became one of Putian City's first batch of outstanding overseas returnees and the fifth-generation inheritor of Mr Fang’s Store. He took over the management of Mr Fang’s Store, expanding into the 2C market online, establishing 20 major production bases, and implementing the "9S Industry Chain Control." By leveraging the rapid development of the internet, he expanded online channels comprehensively, built a modern industrial park spanning hundreds of acres, and led Mr Fang’s Store to become the top brand in the dried goods category nationwide for six consecutive years. Additionally, he aims to share the brand's authentic and pure food philosophy with more consumers and food enterprises, inviting more partners to accelerate the healthy development of the global food industry. His vision is to achieve a century of health for more families and to reintroduce the world to Chinese tonic foods.

Mr Fang’s Store, a time-honored Chinese brand, was founded in 1906. It specializes in Eastern tonic foods and mainly deals in high-end tonics, dried goods from the north and south, tonic meal replacements, tonic snacks, and tonic beverages. To date, it has served over 10 million families and received more than 5 million positive written reviews. For six consecutive years, it has maintained the number one sales position in dried goods on JD.com. For over a century, Mr Fang’s Store has adhered to the five-generation legacy of "genuine goods at fair prices, honesty with all," with a core business principle of maintaining a 3% profit margin. The company is dedicated to providing tonic foods, sincere service, and health solutions to families worldwide.

Event Introduction
Plenary Session (Day 3)
 · 06/27 (Day 3)
Conference Hall
Unbox the Future
[Panel Discussion] A New Force in the Industry

Enterprises need to be rooted in the whole food industry chain to keep growth, which require them to innovate breakthroughs in upstream, midstream and downstream simultaneous. It is difficult, but these new brands build their own innovation system from raw materials cultivated to brand marketing, contributing to the stable industry with a new force.

Link to agenda