Li Feng
Plenary Session (Day 3)
Founding Partner
FreeS Fund

Mr. Feng Li is the founding partner of FreeS Fund, which focuses its investments on the consumer sectors as well as opportunities with unique technological innovation angles in China and globally. Mr. Li has extensive experience in the venture capital and private equity investment industry and is well known in the investment community for his unique views on secular economic trends. Prior to FreeS Fund, Mr. Li was general partner and member of the management committee at IDG Capital.

He has made many successful investments in companies such as Bilibili (NASDAQ listed, HKEX listed), Three Squirrels (China SZSE listed), Unity (NYSE listed), CreditEase (NYSE listed), 360 Finance (NASDAQ listed, HKEX listed), BAIRONG (HKEX listed), Coinbase (NASDAQ listed).

Mr. Li has received numerous awards from authorized institutions and media such as China Venture, Zero2IPO Group, 36Kr, Forbes and etc. 

He graduated from Peking University in China with a Bechalor’s degree in Chemistry and University of Rochester in the US with a MS in Chemistry Degree.

Event Introduction
Plenary Session (Day 3)
 · 06/27 (Day 3)
Conference Hall
Global Insights
[Panel Discussion] Chinese Consumer Market Insights: Predictable Growth amid Evolution

The total retail sales stood at RMB 34.2 trillion from Q1 to Q3 2023, up by 6.8%. Resilience, recovery, and hope are on the way. However, we must not ignore the fact that only 50% of consumers are pleased with their financial status. The confidence of consumers in different income bands, according to a report by BCG, could further diverge. Affluent consumers are more willing to spend, while the middle class, as the mainstream spenders, is stressed. Against this backdrop, product-ism and cost performance are making a comeback. We are going to discuss:

—What signals are indicated by the macro economy as to consumption trends in the future?

—What are the characteristics of categories for which consumers show a stronger willingness of purchase?

—What more is expected by consumers of brands and products?

Link to agenda