Speakers
Janet Ding
Pack Talks
Founder
ByMe Intellecutal Property Inc.

Janet Ding Qiujie, founder of ByMe IP Inc., is an attorney, entrepreneur, and former senior executive of a technology company, with qualifications as an economist, senior corporate compliance officer, and Shenzhen Stock Exchange board secretary with experience in funds and securities. She holds a Master's degree in Economics and a Master's degree in Law, and is a certified English major at the eighth level.

As a senior compliance strategy consultant for enterprises going global, she has 8 years of experience as an executive in enterprises expanding overseas, having experienced the startup, transformation, integration, and division of group companies, industrial parks, cross-border companies, and subsidiary companies. With 6 years of experience as a legal professional, she has provided compliance coaching for enterprises going global, accumulating experience in assisting multiple billion-dollar revenue enterprises in legal, financial, and tax compliance. She has comprehensively led the company's legal and commercial affairs, planned intellectual property, coordinated economic and criminal compliance for enterprises and individuals going global, and is well-versed in the path of high-quality overseas expansion for Chinese enterprises.


Event Introduction
Pack Talks
 · 06/25 (Day 1)
From Appealing to Branding
4.2H - Hall B1
Brand Internationalization and Global Design Strategy
11:20
[Panel Discussion] The Art of "Translating" Packaging Compliance for Overseas Expansion: Flexibility in Detail, Integrity in Essence

Think Global, Act Local. Different cultural practices and packaging regulations around the world pose challenges for global packaging compliance. In December 2023, the Central Intellectual Property and International Trade Court of Thailand ruled against China's Luckin Coffee in a trademark infringement case against Thailand's Royal 50R Group. For many brands, failing to plan trademark strategies in advance and understand local intellectual property laws can lead to unexpected difficulties.

Furthermore, due to the unique nature of food products, different countries have more detailed regulations for labels and packaging across various categories, including requirements for font size and the placement of information on labels.

Packaging compliance is the foundation for the normal sale of products. How can we 'dance with shackles on,' adhering to compliance while using excellent packaging design to connect with local consumers?

Link to agenda