Jessie Ge
Function & Ingredient
Marketing Services Manager, APAC
Tetra Pak

As the Marketing Services Manager for Tetra Pak APAC region, Jessie is dedicated to exploring emerging category opportunities under liquid food and supporting go-to-market strategy with in-depth understanding of local markets.

She has built strong capabilities to utilize co-creation and innovative tools, integrate value chain resources to provide one-stop solution for new product development, covering market insights, new product concepts, formulation design, processing and packaging solutions.

She is focused on the study of plant-based and high-protein functional beverages and has accumulated rich industry experience across 7 market groups in APAC region, integrating Tetra Pak's global product and market resources to drive local market product innovation.

Event Introduction
Function & Ingredient
 · 06/25 (Day 1)
Explore The Next Star Ingredient
4.2H - Hall D2
Life Lies in Motion
Dark Horses Emerge: How Ready-to-Drink Protein Beverages is Expanding the Boundaries of Nutrition

The Ready-to-Drink protein beverages market size has reached $1.56 billion by 2023, with a CAGR of 7.72%. The convenience and diversity of Ready-to-Drink protein products have attracted more and more new consumers, slowly advancing from sports supplementation to a lifestyle, and becoming a new necessity for consumers to obtain healthy nutrition.

Ready-to-Drink protein products, which are already very mature in North America, are still in their infancy in Asia, especially in China. However, new categories also mean new opportunities. As a potential stock of protein supplement products, what are the expansion directions for Ready-to-Drink protein products?

Link to agenda