Speakers
Dorian Jiang
Foodtalks
CMO
Laojinmofang

Event Introduction
Foodtalks
 · 06/26 (Day 2)
FBIF iFood Show · Foodtalks
6.2H
Food is Medicine: Entering the Blue Ocean Market of Health Preservation
15:40
From Concept to Landing, The Branding Path of Food-is-medicine

In the past, the concept of "food-is-medicine" might just be a concept, but as consumers' pursuit of health increases, we have seen this concept become more and more active in the market in the form of products, categories, and brands. How can we commercialise this concept and keep it as an "effective" innovation? Let's talk about it from a branding perspective.

Link to agenda