Zhongwei Chen
Category Manager of the Food Industry
TAOBAO & TMALL GROUP -M2C BU-Tao gongchang

Event Introduction
 · 06/27 (Day 3)
FBIF iFood Show · Foodtalks
Supplier-Retailer Collaboration and Traceability Factory
[Panel Discussion] Traceable Factories: New Opportunities for Food OEM Companies

"TAO GONG CHANG," fostered by the Taobao & Tmall Group, embodies a Manufacturer-to-Consumer (M2C) e-commerce model in the food and fresh industry. TAO GONG CHANG assembles robust industrial factories nationwide, regional key distributors, and deeply cultivated resources from production areas. By continuously expanding its semi-managed operational model, it enables white-label factories to directly connect with millions of consumers. What new opportunities do food OEM companies find on this platform?

11:10-11:30 [Strategy Interpretation]

11:30-12:00 [Panel Discussion]

Link to agenda