Marketing Talks
Strategic Director of Food&Beverage Division

Beixi, Strategic Director of Food&Beverage Division of Xiaohongshu, is committed to building unique market influence for brands and products through precise marketing strategies. Across various levels such as SPU endorsements, scenario solution, and TA operations, provide tailor marketing solutions for brands to ensure brand messages reach target audiences precisely.

With several years of experience in integrated marketing for FMCG and durable consumption in Alibaba and Tencent, Beixi have a profound understanding and unique insights into content marketing, brand marketing, and e-commerce operations. Additionally, Beixi can sensitively capture market dynamics in the FMCG industry, accurately grasp consumer insight, discern content trends, and flexibly apply industry marketing practices to create more commercial value for brands.

Event Introduction
Marketing Talks
 · 06/26 (Day 2)
Growth and Beyond Growth
4.2H - Hall E
Where does Growth Come From
Xiaohongshu: Crafting a "New Map" for Marketing with Scenarios

Xiaohongshu's users are not only good at discovering food&beverage, but also willing to share. Thus, they are also called "food explorers"! Their f&B choices reflect their lifestyle, and in the meantime creates diverse and promising demands and scenarios. By understanding consumers' occassional needs and emotional insights from their behaviors like posts and search, Xiaohongshu identifies latest trends and collaborates with brands to find new marketing opportunities.

Link to agenda