Eric Lin is leading the company’s marketing, new product development, and brand strategy deployment. He is also responsible for the management of digitalization and e-commerce ecosystems.

Since 2021, he has formulated a brand strategy for Ruguo Company, focusing on origin-based fruit juices and promoting local healthy drinking culture, establishing the brand proposition of “one origin, one fruit.” In 2024, he advanced the brand diversification of Ruguo Company by launching the high-end fruit juice brand “Xian Guo Jie” with HPP technology, opening up a new track for corporate development. He also promoted AI-empowered consumer insights to create personalized experiences and support the brand’s youthful transformation.