FBIF, one of OATLY's most important partners, has promoted the development of plant-based products together in the past three years. In 2019, we coordinated with FBIF in organizing a forum that included Beyond Meat, JustEgg and OATLY, the troika of plant-based meat, eggs and dairy, to push up the new plant-based track with Alibaba. In 2020, we arranged the China Plant-based Forum and published a white paper on China's oat milk industry together with industry. Since then, there was a prosperous phenomenon that which industries competed for plant-based products.

A group of young people with ideas, vitality and the courage to practice are doing something meaningful to the food industry.

FBIF is the most professional team in organizing forums and congresses we have experienced. They have good and sound working standards, and adhere to these standards and the principle of high standards. Besides, they can communicate with partners in a friendly and efficient way.

FBIF is an industry event linking cutting-edge technologies, markets, brands and consumers. Behind it, it is an energetic, reliable and professional team that vigorously promotes and brings more innovation and development to the industry.

I particularly want to mention that FBIF has developed into a very professional and influential innovation platform, which I believe is inseparable from every young person in this young team, who has a passionate working attitude and is eager for development. I also very much hope that on the FBIF platform, the food and beverage industry can focus on the original intention of innovation, improve people's quality of life and contribute to a healthier future.

I met Bella in 2016. In 2017 they invited me to deliver a presentation on FBIF, which made me love this team, young, energetic, good at thinking and learning, with good planning and execution ability. What impressed me was the team's professionalism in the food and beverage industry and the great insight of the industry. Therefore, I have been closely following the development of Bella and her team. If a team is full of love for the business and willing to share with others, they will definitely be able to make achievements continuously in the field they are working in.

I have known FBIF and Bella for many years, and appreciate FBIF as a young team full of dreams. They are witnessing and accompanying the vigorous development of China's food and beverage industry with creativity and vitality, which is very meaningful.

FBIF is by far "the" leading platform for food innovation in China and perhaps beyond. I am especially impressed about the speed of growth and innovation within the company and its employees, very inspiring. Alfa Laval provides a keynote speech about innovative protein processes during the FBIF2020 in Hangzhou. This event took place in the midst of the COVID crisis. The forum was converted from a pure physical event to a hybrid physical and virtual event in a couple of weeks. Impressive how this was managed by their young professional and tech savvy team.

This is a young team with dreams and determination to create disruptive innovations. They bring vitality and exclusive valuable insights to the food and beverage industry with enthusiasm and passion.

I feel FBIF is an awesome F&B networking event. Emphasis is on information sharing, innovation and building a stronger F&B community. It is great exposure for new ideas and established Brands-all F&B can benefit from the tested and trusted FBIF model.

As a jury member for two consecutive years, I look forward to seeing a line-up of even more fantastic works than last year and the FBIF award becoming a platform to spread your wings onto a global stage!