Falk Fuhrmann, Long-time Visiting Professor, China Academy of Art; Founder & Executive Director, HuíLüè Business Consulting

Falk is Founder & Executive Director of Huí//Lüè Business Consulting, a fluid brand innovation consultancy based in Shanghai with clients like Pernod-Ricard, Blackmores, Stryker etc.

He has been teaching International Brand Communication & Innovation, Consumer Behavior & Insights, International Marketing Research, as well as Entrepreneurship at the China Academy of Art, Hangzhou.

Falk is an award-winning creative strategist with more than 25 years of experience in growing businesses, building strategy teams, and developing connected marketing, brand & communication strategies of local, regional or global scale.

Born & raised in Germany, he led the strategic planning department of TBWA when they opened their Berlin office with clients like Philip Morris International and Kawasaki motorbikes. Later as Head of Strategy with DDB, he developed & championed the agency’s philosophy of creative business solutions and paved the way for major service innovations with blue chip clients like Henkel. From 2013 to 2021 with Saatchi’s in London, Singapore and Shanghai, Falk led the strategy development for P&G’s baby care business in CEEMEA, APAC & Greater China, as well as for their feminine, oral, personal care, laundry, dish care & male grooming business in Greater China.

Falk is married with three cats and a dog.