Shuji Makino joined Mitsui Norin, Japan's top tea company, in 2008 and has since focused on the launch and arrangement of new products. He emphasizes creating products that cater to brand growth and consumer needs. In 2023, he was assigned to the company's Shanghai branch, where he is currently working on the sales and development of Nitto tea products in China. Expanding products in the Chinese market presents a challenge of understanding various cultures and tastes while responding flexibly, aiming for the company's international business expansion and further growth.