FBIF2014 Food & Beverage Innovation Forum

Global Innovation, Powering the Future

2014.5.14-5.16 Shanghai, China

About FBIF

Food & Beverage Innovation Forum 2014 which is organized by Simba is taking on 14th- 16th May | Chateau Star River Pudong, Shanghai, China. We are gathering more than 250 industrial leaders to attend and discuss the status quo and future of food & beverage industry and food safety, product innovation and marketing innovation, leading players including: Nestle, Coca-Cola, Mondelez, Yili Group, Bright Food, Tyson Foods, Danone, COFCO, Master Kong, Want Want, Wahaha, Yinlu, Tencent, Ogilvy & Mather, ADM, DSM has confirmed to join. Key words in this event would be: Food Safety Traceability, Early Warning Platform, Health, Nutrition, Chinese Food Culture, Product Lifecycle Management, 3D Printing Food, Chinese Shoppers, Customer Engagement, Digital Marketing, etc.

You may expect to know:

-What are the rising new categories? What are the innovation chances lied in different segmentation? What inspiration can the traditional categories get from the new ones?
-Along with the rapidly rising new categories and new brands, how should traditional giants build up a swift organizational structure to help corporate innovation?
-How can brands gain competitive advantages in the category competition through new marketing and packaging methods?
As one of the most influential F&B industry conferences around the world, FBIF committee collect, display and analyze the most successful business cases and the most creative ideas in the forum, aiming to offer valuable insights in future trends for decision makers as well as facilitate a healthy development for the whole F&B industry.

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Day One


Marketing Innovation



Simba Events