Forum Agenda

Plenary Session

Product Innovation A Dairy & Beverage

Product Innovation B FSMP & Snacks

  • 8:30-8:35

    Address from Chairman

    Mia Zhou,Culture & Enzyme Sales Manager,Chr. Hansen

  • 8:35-9:10

    Keynote Speech Retrospect and Prospect of Regulatory Policy of Foods for Special Medical Purposes

    Lawyer Wang Hong

  • 9:10-9:40

    New Opportunity for Maternal and Infant Formula Food Development Oriented by Latest Progress of Breast Milk

    Zhang Yumei,Professor, Ph.D.Department of Nutrition and Food Hygiene,School of Public Health,Peking University

  • 9:40-10:15

    Milk Fat Globule Membrane: Structure, Properties and Bioactivities

    Guy Tweedie,Vice President Research and Development (Asia),Mead Johnson Nutrition

  • 10:15-10:45

    Coffee Break and Networking Time

  • 10:45-11:20

    Cutting-edge Technology Human Milk Oligosaccharides: A technical Break-through in Early Life Nutrition

    Steen Lyck,Global Business Director HMO,DuPont Nutrition & Health

  • 11:20-12:10

    Panel Discussion Infant Formula products Innovation under new policy in China(Updated on 19th April)

    Xie Qinggang,R&D Manager,Feihe Dairy
    Zhu Hong,General Manager of R&D Center,JUNLEBAO DAIRY GROUP

  • 12:10-12:45

    Video Talk The First 1,000 Days of Life: Nutritional Intervention in Early Life and Disease Risk Reduction(Updated on 19th April)

    MACE Katherine,Head of Metabolic Health Dpt.,Nestle

  • 12:30-14:45


  • 14:45-16:30

    HELLO FOODS Prize - Awakening Your Product Capability

    Shushu Li,Awards Director,Simba Events
    Wilbur Zhu,Media Director,Simba Events
    Shell Huang,VP, Asia Pacific R&D,The Coca-Cola Company
    Henry Yu,Marketing Services Director; Commercial VP,Tetra Pak China
    Charles Yang,Chairman –China Eastern Region,Tingyi (Cayman Islands) Holding Corp
    Leon Zheng,Founder and CEO of Regulatory AI Technology,Regulatory AI Technology, Starbucks China
    Cao Yongmei,Managing Director of the Manufacturing Department,Want Want China
    Yin Xiaomei,Senior Director Global Innovation Commercialization,Firmenich Aromatics (China) Co., Ltd
    Alick Zhou,President of Ipsos China,Ipsos
    Susan Jin,Product Line Leader Probiotics, Cultures and Food Protection Ingredient, Asia Pacific,Dupont Nutrition & Health
    Colin Ni,Founder&General Manager,Lindys Food Consultant
    Xue Lian,R&D Director,Nongfu Spring

  • Closed

  • 8:25-8:30

    Address from Chairman

    Grace Lin XU,CEO,VIVA NUTRITIONAL PRODUCT USA and VIVA(Shanghai )Biotech

  • 8:30-9:00

    Snack Trends in China

    Jenny Wu,Trend & Innovation Associate Director,Mintel North Asia

  • 9:00-9:40

    Product Strategy for Globalization of Snacks Brands in the New Age

    Maggie Wang,Director, R&D Biscuit AMEA,Mondelez International

  • 9:45-10:20

    2018: Healthier Food, Healthier Mind

    Patrick Mannion,Managing Director,Innova Market Insights
    Emily Fleischmann,Senior Director of Global Marketing,Almond Board of California

  • 10:20-10:50

    Coffee Break and Networking Time

  • 10:50-11:25

    Qiaqia: How to Extend “the Taste of Happiness” by Innovation?

    Wang Bin,General Manager of Marketing Center,Chacheer

  • 11:25-12:05

    Keynote Speech Vision 2030: Exploring the Potential of New Protein Sources

    Maurits Burgering,Sr.Bussiness Develop Manager,Wageningen Food and Biobased Research

  • 12:05-12:45

    Trendy Taste Durian——King of Fruit with great potential, Delicacy of Ingenuity and Creativity

    Gavin Guo,Group Partner&Managing Director (PRC),Nature Goodness China

  • 12:45-14:00


  • 14:00-14:40

    New Food Generation: King of the Detonation Product


  • 14:40-15:15

    Showcase A Bowl of Noodles and a Dish, the Category Innovation,

    Fan Xianguo,Board Chairman,Jinmailang Mianpin Co.,Ltd

  • 15:15-15:45

    Freeze dried yogurt--the next trend of yogurt product industry?

    Wu Guobin,General Manager Product Research Division,Orientland

  • 15:45-16:20

    Functional Gummy for Bioactive Compounds Delivery

    Dr. Connie Wan,Founder&CEO,Seattle Gummy Company

  • Closed

Marketing Innovation

  • 8:25-8:30

    Address from the Chairman

    Shealynn Chin,Senior Strategist,Brand Building & IMC, Silver Bullet

  • 8:30-9:10

    Decipher Innovation in the New Retail Era

    Jason Yu,General Manager in China,Kantar Worldpanel

  • 9:10-9:50

    Empowering Brand in Both Marketing and Commerce

    Saifei Shi,FMCG Sales Director, Industry Business Department, Online Media Group,Tencent

  • 9:50-10:30

    Promoting Consumers’ Action

    Willy Yang,Vice President,360

  • 10:30-11:00

    Coffee Break and Networking Time

  • 11:00-11:40

    How Xiaomi Explores the Ecosystem of Intelligent Marketing

    Albert Jia,National GM of Planning in MIUI Ad Sales,Xiaomi Inc.

  • 11:40-12:20

    How HEYTEA Is Redefining New-Style Tea?

    Vivian Xiao,CMO,HEYTEA

  • 12:20-14:30


  • 14:30-15:15

    The global commercial milestone – New Retail Era has come

    Mike Hu,TMALL FMCG President,Alibaba Group

  • 15:15-17:00

    Keynote Speech & Live Experience A Bite of Opportunities - On Beverages in Catering Business

    Colin Ni,Founder & General Manager,Lindys Food Consultant

  • Closed

  • 8:45-8:50

    Address from the Chairman

    May Zheng,Partner,RAI Intelligent Technology Co., Ltd.

  • 8:50-9:20

    Data Driven: Upgrade Relationship between Brand and Consumers

    Wang Cheng,CTO,Convertlab

  • 9:20-10:00

    Panel Discussion How Could Digital Marketing Establish “Transparent Supply Chain”?

    Wilson Chen,COO,AdMaster
    Ian Gao,VP of Technology,Miaozhen Systems

  • 10:00-10:35

    In the New Retail Age, how the Scientific and Technological Forces have Insight into the Inner World of " New Generation"

    Murphy Zhuang,Founder & CEO,WMInsight

  • 10:35-11:05

    Coffee Break and Networking Time

  • 11:05-11:45

    Keynote Speech AI is New Electricity

    Chen Ling,Industry Head,Google

  • 11:45-12:20

    The Current and Future Use Cases of Computer Vision in Retail

    Nancy Wang,Managing Director(GCR),Trax

  • 12:20-14:00


  • 14:00-14:45

    Case Study Brand Personalization: Oreo’s Recipe for Winning Online

    Denis Dong,Director of eCommerce,Mondelez China

  • 14:45-15:25

    Operation Red Sea – Brilliant Counter Strike of JUNLEBAO’s Infant Formula from 0 to 2.5 Billion

    Qiu Weinong,Vice President and Brand Marketing Center General Manager,Junlebao Dairy Group

  • 15:25-16:05

    Brand Showcase Turning Sparkling Water into a Winner

    Jenny Bond,FBU Regional Director Nestle Waters M&D,Nestle

  • 16:05-17:15

    Coffee Break and Networking Time

  • Closed


  • 8:25-8:30

    Address from Chairman


  • 8:30-9:00

    SOFT IS THE NEW STRONG: Design Strategic Value in a VUCA world

    Moira Cullen,VP Global Design,Fortune 500 Companies Including PepsiCo, The Hershey Company and The Coca-Cola Company

  • 9:00-9:40

    Keynote Speech Getting More Out of Insights

    Nathan Hendricks,Chief Creative Officer&VP,LPK Asia

  • 9:40-10:20

    Aesthetics of Packaging Come Online! Sorry, I Will No Longer Just Look at Your Inner

    Yuji Tokuda,Founder & Creative Director,Canaria Inc.

  • 10:20-10:50

    Coffee Break and Networking Time

  • 10:50-11:20

    Brand Strategy The virtuous circle of goodness in food

    Christophe Pradere,CEO & Founder,BETC Design & BETC Asia

  • 11:20-12:00

    Keynote Speech Lure Your Customers By The Right Package Colors

    Adrián Fernández,Vice President and General Manager,Pantone

  • 12:00-12:30

    Meet the New Generation “Z” and the Possible Implications for Food & Beverage Packaging

    Victoria Pekarska.,Regional Lead for Brand Owner and Agency Innovation,HP

  • 12:30-14:00


  • 14:00-14:40

    On-stage Discussion Package Industry Revolution Triggered by “The New Plastics Economy”- Keep Plastics as Valuable Materials in the Economy and out of the Ocean

    Shell Huang,VP, Asia Pacific R&D,,The Coca-Cola Company
    Richard YUAN,General Manager, Plastics Division Business Dept,CPMC Investment Limited

  • 14:40-15:20

    MARS IN CHINA: The Feeling is Mutual

    Samir Moftah,Director Global Design,Mars Wrigley Confections

  • 15:20-16:00

    Coffee Break and Networking Time

  • 16:00-16:30

    Sustainability, Clean Labels and eCommerce

    Walter D. Apodaca Jr.,Founder, Chairman & CEO,Gizmo Beverages, Inc., for Vessl Technology

  • 16:30-17:00

    "Foresee” the Packaging Creativity - From Idea to Product

    Ning Jianliang,Assistant to General Manager,East China Head Office,,Yuncheng Plate-making Group

  • 17:00-17:30

    Paper Leads the Future of Food Package

    Zeng Linqing,Marketing Director,HONGTA RENHENG PACKAGING

  • Closed

  • 8:25-8:35

    Address from the Chairman

    Anita Cheng,Vice President of the Business Development,

  • 8:35-9:15

    E-commerce Products Differentiation, Ordering on the “First Sight” Is just a Beginning.

    Li Ziming,Chief Designer,Three Squirrels

  • 9:15-9:55

    Brainstorming Keeping Nuts in Tree Hole like Squirrels Do

    Stepan Azaryan,Founder & Creative Director,Backbone Branding
    Stepan Avanesyan,Partner & Brand Strategist,Backbone Branding

  • 9:55-10:25

    Packaging Design in Social Media World

    Somchana Kangwarnjit,Owner & Executive Creative Director,Prompt Design

  • 10:25-10:55

    Coffee Break and Networking Time

  • 10:55-11:35

    Without Courage, will there be Innovation?

    Rene Chen,Partner,JKR Shanghai

  • 11:35-12:30

    Interaction· Liquor Design Appreciation Exploration on the Visual Interpretation Skills of Liquor Packaging in Chinese Style

    Deng Xiongbo,Creative Director,Shenzhen Lingyun Creative Packaging Design Co.,Ltd.
    Chen Yue,UNIDEA BANK Design Director & Partner;XUNMI CULTURAL Operation Manager & Partner,UNIDEA BANK;XUNMI CULTURAL
    Pang Wenyan,General Manager,Shanghai Qinwei Graphic Design Co.,LTD

  • Closed