About Us

Food & Beverage Innovation Forum

Food and Beverage Innovation Forum (FBIF), founded in 2014 by Simba Events, has become one of the most influential food-industry events in the Asia Pacific. More than 1000 food companies and 4438 individuals joined us in the 6th FBIF, registering growth of 60.12% of the attendees come from brand owners. In 2020, brands owners are expected to account for 60% of a total 6,000 attendees and visitors. Our aim is to communicate the most advanced technology, ideas and business experience, helping the industry leaders to become better decision-makers so that there will be a brighter future for us all.

Wow Food Awards

Launched by FBIF in 2017, Wow Food Awards(formerly Hello Foods Prize)is a creative product tasting and evaluation competition in the F&B industry. The competition gathers dozens of senior experts in product development and market research to taste and comment on hundreds of entries from a comprehensive perspective, and the innovation of each product is deeply explored. The purpose of the competition is to gather the innovators in F&B industry to jointly discover, display, publicize and evaluate the most innovative products, so as to realize the flow of innovative ideas and contribute to the reform and innovation of F&B industry. Wow Food Awards 2020 will be all-round upgraded to a global competition. We will gather domestic and foreign experts to evaluate innovative products from all over the world, which is bound to be a fantastic innovation feast!

Marking Awards

Initiated by FBIF, Marking Awards is a food and beverage packaging design contest organized in Shanghai since 2016 while targets the global. In a forum platform where attracts worldwide attention, Marking Awards was born to discover and praise brilliant F&B package designs, and encourage communication between local and global design power. In doing so, the awards committee aims to speed up F&B brands’ packaging innovation, package functional optimization and improve their aesthetics standards, thus finally all the stakeholders can build a creative packaging ecosystem together.

Marking Awards 2019 received more than 500 design projects from 200 global brand owners, design agencies, packaging companies and schools in total. After the evaluation from 24 international juries, senior executives of packaging design departments from global top 100 F&B companies and founders or creative directors from world-class design agencies, only 37 entries from 33 entrants finally won.

Foodtalks Salon

Foodtalks is an offline salon event incubated by FBIF (Food and Beverage Innovation Forum), began in October 2018, aiming to enhance the activity experience through communication and interaction; to spark inspirations by brainstorming; to promote innovation and development of the entire food and beverage industry through insight into market trends and innovation cases.

Compared to FBIF, Foodtalks is more "Short, Flat and Fast". The theme covers product innovation, marketing, packaging design and etc. The diversity of salon forms and the attributes of free communication are highly appreciated by professionals in the food and beverage industry.

FBIF Official WeChat Account


FBIF New Media, a food& beverage innovation subscription, is focusing on food and beverage industry, aiming to be “deep, innovative and prospective” and engaged in pushing forward the progress of Chinese food industry by analyzing and sharing global innovation cases. The operation of FBIF WeChat Official Account started in Feb, 2017. With help of the influence of high-end conferences, FBIF WeChat Official Account has attracted attention of senior executives from food& beverage companies at home and abroad since operated, including Nestlé, PepsiCo, Coca-Cola, Mondelēz, Yili, Mengniu, Nongfu Spring, Master Kong, Uni-President and so on.

The subscribers of FBIF WeChat Official Account has reached to 120,000 by the beginning of April, 2019. As its appeal is broadening, the subscription becomes one of the most concerned new media of food industry. Since its operation, FBIF WeChat Official Account has published 630 original articles, among which the most popular article got click for 60 thousand times. Apart from WeChat Official Account, FBIF also entered into other media platform including Yidianzixun, NetEase, Baijiahao, Jinritoutiao, Weibo, LinkedIn, Jiemian, Xueqiu, Zhihu and so on.

FBIF WeChat Community

Apart from FBIF WeChat Official Account, we also found series of FBIF’s WeChat groups. By the end of June,we have founded 96 industry-specific WeChat groups, 11 colleges and universities groups, 363 groups about industry reports as well as 29 groups about start-up food companies’ financing and investing, covering more than 70,000 people in total.

With the objective to “spread valuable content to serve clients and refuse meaningless chats”, we set comprehensive rules in the groups and the group-joining mechanism. High-quality groups produced a great deal of premium content from communication. With the influence of reputation and media platform, FBIF WeChat groups grow fast. FBIF community gathered a number of professionals around the world, providing the industry insiders a convenient platform for information share and social contact.

Best Consultant

Based on the Food & Beverage Innovation Forum which also focuses on Wechat community and new media, the Best Consultant has a large number of senior consultants with rich experience in the food industry. These consultants, who are the speakers of FBIF, are management of global leading food companies or the authoritative experts in one area of food industry.

Best Consultant's business includes consulting, training, Foodtalks salon, covering public workshop, in-house training, qualitative analysis, taste evaluation, offline salon, product report and other products.

Best Training

Different from general training, Best Training is more professional and novel. More abundant tutor team comes from FBIF speech team, who are are management of global leading food companies or the authoritative experts in one area of food industry;More accurate content comes from the professional planning team. We always maintain industry information sensitivity and pay attention to the communication with the industry;More "interesting" form of training comes from FBIF's constant pursuit, and we believe more harvest would be gotten from fruitful interaction and experience.

The Best Training has already organized trainings and will supply more professional courses covering product innovation, packaging, marketing, supply chain, food safety, production, regulatory affairs, integrated management and other related topics. FBIF always shares the leading edge insight, and certainly the Best Training will be the best tool to launch these innovation ideas into application.


Simba Events

Founded in Shanghai in 2013, Simba Events is a event and media company focusing on Food & Beverage industry. Apart from the forum, we offer a wide range of product portfolio including awards, media, WeChat groups and training, etc. Simba believes the value of the forum lies in initiating ideas and innovations, and pushing the industry forward.

Now our businesses include: FBIF (Food & Beverage Innovation Forum) – well known as the “Davos” in the F&B industry; Marking Awards - Global F&B Package Design Award; Hello Foods Prize - Global F&B Creative Product Tasting and Evaluation Competition; Simba Training – Tailored for eight directions in the F&B industry, including R&D, marketing, packaging etc.; WeChat Media Account (ID: FoodInnovation) - F&B Media Platform with 120,000 followers; WeChat Groups and so on.