Speakers
Simon Geng
CEO
Lemon Republic
Simon Geng, the founder of Lemon Republic, a serial entrepreneur, has more than ten years of experience in juice beverage business. "Lemon Republic" was established in 2020, which is a brand focusing on research and development of lemon beverages. The product growth rapidly and became the No. 1 flavored beverage category on "Tmall Double Eleven" within a year of its launch. The company will expand horizontally around the "lemon" flavor, deeply understand the upstream business model, and create a new industrial universe.
Event Introduction
Drink Talks
· 06/26 (Day 2)
Wow, Drink It Up!
4.2H - Hall C1
Category Innovation
In the ultra-competitive beverage sector, innovation in product, brand, or channel is like beating around the bush when it comes to occupying consumers' mind space. Perhaps we need a more comprehensive approach to drive long-term category innovation as consumers' perceptions are formed by category.
Faced with numerous beverage categories, FBIF2024 will break down the issue into two dimensions. 1. For categories that are slowing down, like carbonated drinks, fruit and vegetable juices and so on, where to seek new growth amid coexistence of consumption upgrading and downgrading? 2. For fast-growing smaller categories, like sports drinks, instant coffee, zero-sugar tea and so on, how to seize opportunities in category substitution and become the next-gen star categories?
11:50
[Panel Discussion] Wild Lemon
How to incubate new brands from common lemon flavors with strategic focus?