Tommaso Battaglia, a graduate of Ca' Foscari University in Venice, Italy, with a focus on Asian Studies (China) and economics, embarked on a dynamic journey at the intersection of culture and commerce. After a brief stay in Beijing, he made Hong Kong his home in 2015.
Since 2021, Tommaso has been the Sales Manager for the Asia-Pacific region at Acetaia Giusti. Over the past three years, he has dedicated himself to expanding the brand's identity and presence in Asia, successfully orchestrating a comeback in the Chinese market. Tommaso's experience reflects a commitment to bridging cultural gaps and fostering business growth in the vibrant and evolving markets of Asia.
4.2H -Hall C2
In the eyes of consumers, one vinegar brand has moved to a much more premium position than others. Founded in 1605, Giuseppe Giusti is an Italian balsamic vinegar brand whose vinegar-making techniques and recipes have been used for over four centuries. As a supplier to the Italian royal family since 1929, the brand is known for its craftsmanship and innovation. Revenues for Giusti in 2023 is 130 Million RMB, boasting a +25% increase from 2022 and an impressive +57% growth compared to 2021, and international markets contributed by 60%. Giusti trades craftsmanship and time for rarity. What exactly are the thoughts and perseverance behind a sip of vinegar? How has ordinary vinegar become extraordinary and become high-end?